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Skål Synergy — Digital tourism magazine

Estrella Díaz Sánchez, Director-General for Tourism and Hospitality Planning, in an official portrait

Estrella Díaz Sánchez: from knowledge to public tourism management

Una trayectoria construida entre la universidad, la investigación, la cooperación internacional y la innovación turística ha llevado a Estrella Díaz Sánchez a asumir la Dirección General de Ordenación del Turismo y la Hostelería de la Junta de Andalucía. En esta conversación con Juanjo Oliván para Sinergia Skål, comparte su forma de entender el conocimiento, los destinos inteligentes y el servicio público.
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5 November 2026 —
by Sinergia Skål
A GUEST PERSPECTIVEMaría del Carmen Salazar: liderazgo femenino y cooperación para transformar el turismoMaría del Carmen Salazar Bello preside FIASEET, una federación internacional que reúne a más de 400 empresarias y…Read the interview →
María del Carmen Salazar: liderazgo femenino y cooperación para transformar el turismo
Corazón de Wyndham Costa del Sol, image from the Solidarity section

Tourism that transforms

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A historical re-enactment of a railway excursion organised in England in 1841, which marked the beginning of Thomas Cook’s tours

Thomas Cook: the man who changed the way we travel

In 1841, Thomas Cook organised a railway tour that paved the way for package holidays and transformed the tourism industry forever.
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31 October 2026 —
by Sinergia Skål

Latest articles

In the First Person

Voices and perspectives of those who lead, transform and inspire tourism.

Analysis and Opinion

Ideas, perspectives and reflections from tourism professionals.

In the First Person

Voices and perspectives of those who lead, transform and inspire tourism.

Marce Cruz, CEO and founder of Solaris Broker Aéreo

Marce Cruz: «Starting a business after the age of 50 was a way of taking control of my future»

Marce Cruz
CEO y fundadora de Solaris Broker Aéreo

«Projects come and go, and roles disappear, but some people stay on»

Mar Sánchez Villalta
Founder and CEO of SBC International Services
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Analysis and Opinion

Ideas, perspectives and reflections from tourism professionals.

F. Javier del Nogal, CEO of Tourism & Law, expert in Tourism Law

«"The best legal advice is that which helps to avoid problems before they occur."»

F. Javier del Nogal
General Director of Tourism & Law
Marcos Franco Founding partner of ReiniziaT & ObservaTUR

The last thing to be cut

Marcos Franco
Founding partner of ReiniziaT & ObservaTUR
MAGAZINE · SINERGIA CULTURA
Classical sculpture in a museum, Sinergia Cultura
Original Sinergia Cultura logo
CULTURE, ART AND LEISURE

A magazine that will introduce readers to the world of music, literature, film, theatre, exhibitions, heritage and cultural leisure activities.

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MAGAZINE · SINERGIA TRAVELLER
On deck at sunset, Sinergia Traveller
Original Sinergia Traveller logo
TRAVEL. DISCOVER. SHARE.

For those who believe that travelling is about much more than simply getting from one place to another: it is about discovering places, getting to know other cultures and having experiences that stay with you forever.

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Upcoming events

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View of Seville with the Torre del Oro and the Giralda at sunset.

68th Skål Spain Congress

November 13, 2026
— November 15, 2026
Hotel England - Seville

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